Woo Hoo, the scales are tipping!

It's so cool to see more and more people talking about sustainable living these days. Or maybe I've found my niche and tune out everything else. I ran across a great post on Seth Godin's blog: Noimpactman Makes Quite an Impact If you're looking for some good reading on marketing and advertising in general, he's got a really great take on how the world works. He's a breath of fresh air in a world where companies are trying to push Disney Princesses and Chuck E Cheeze down my little kid's throat.